Offer Status Charges Aug 2008 Charges Sept 2008 Charges Oct 2008 Marketing Segment Industry Segment Spendlift After Promotion Pre Promotion Avg Spend Post Promotion Avg Spend Retail Customer Enrolled in Program Spendlift Positive Free Flight Insurance 189.78 2080.57 0 Average Spender B 95.93 150.39 246.32 No No Yes Double Miles + Free Flight Insurance 129.95 124.45 499.82 Low Spender B 92.48 90.32 182.80 No Yes Yes Rtl w/o Enr 40.2 40.2 52.52 Low Spender A 5.63 14.93 20.55 Yes No Yes Rtl w/o Enr 40.52 354.32 46.64 Average Spender T -1.55 45.86 44.30 Yes No No No Offer 777.34 627.93 1048.92 Med Low Spender A -860.32 1257.37 397.05 Yes Yes No Free Flight Insurance 1121.6 643.7 1042.58 Med High Spender T 233.71 864.59 1098.30 No No Yes Rtl w/o Enr 530.89 693.98 2679.55 Low Spender B -479.06 1373.82 894.76 Yes No No No Offer 1257.04 685.76 1560.14 Med High Spender A -370.52 1152.27 781.75 Yes Yes No Rtl w/o Enr 52 0 53.04 Average Spender A 144.57 0.00 144.57 Yes No Yes Double Miles + Free Flight Insurance 803.36 369.29 392.19 High Spender T 451.30 154.63 605.93 No Yes Yes Free Flight Insurance 238.32 249.14 245.37 Average Spender B -8.41 253.61 245.19 No No No Double Miles + Free Flight Insurance 849.24 4187.39 2982.66 Low Spender T 1038.48 3740.37 4778.86 No Yes Yes Free Flight Insurance 2028.56 3607.21 547.19 Med High Spender T -344.04 1150.51 806.47 No No No Double Miles + Free Flight Insurance 23.61 23.9 22.77 Average Spender B 100.55 22.34 122.89 No Yes Yes Free Flight Insurance 346.2 354.49 97.41 Average Spender B 154.78 179.47 334.25 No No Yes Rtl w/o Enr 3946.29 3924.44 7227.44 Med Low Spender B 516.01 162.42 678.43 Yes No Yes Double Miles + Free Flight Insurance 140.32 90 45 Low Spender B -33.86 124.69 90.83 No Yes No Rtl w/o Enr 3002.53 2806.09 1097.8 Med Low Spender B -217.10 2088.75 1871.64 Yes No No Free Flight Insurance 343.92 341.91 4308.2 High Spender T 120.00 -30.46 89.54 No No Yes Double Miles + Free Flight Insurance 3436.94 2714.91 2570.88 Low Spender B -1097.43 2881.63 1784.20 No Yes No Double Miles + Free Flight Insurance 758.33 748.01 1671.97 High Spender R 235.96 608.36 844.32 No Yes Yes Free Flight Insurance 224.88 716.83 957.06 Med Low Spender A -408.94 696.37 287.43 No No No Double Miles + Free Flight Insurance 6331.64 4139.59 4659.83 Low Spender T -1905.28 6279.53 4374.26 No Yes No Free Flight Insurance 827.25 1133.54 456.53 High Spender A -90.92 134.64 43.72 No No No Double Miles + Free Flight Insurance 342.69 407.73 275.76 High Spender A -343.41 423.65 80.23 No Yes No Free Flight Insurance 101.35 218.85 3681.21 Average Spender R -154.88 1811.74 1656.85 No No No Double Miles + Free Flight Insurance 1107.72 677.64 1001.4 Med High Spender B 0.61 1349.71 1350.32 No Yes Yes No Offer 479.76 600.25 960.81 Med Low Spender B -1300.21 2861.92 1561.71 Yes Yes No Rtl w/o Enr 247.64 1027.68 1271.65 High Spender R 1515.15 827.09 2342.24 Yes No Yes Free Flight Insurance 142.66 146.32 234.83 Low Spender T 2149.78 506.52 2656.30 No No Yes Double Miles + Free Flight Insurance 3768.88 612.58 817.21 Med High Spender T 335.23 810.61 1145.84 No Yes Yes Rtl w/o Enr 23.77 0 456.4 High Spender T -138.08 288.06 149.98 Yes No No Free Flight Insurance 898.5 343.69 0 Med High Spender A -16.44 46.44 30.00 No No No Double Miles + Free Flight Insurance 3159.26 1358.23 2168.47 Med Low Spender A -252.33 2695.16 2442.83 No Yes No Double Miles + Free Flight Insurance 6953.83 6599.96 8762.68 Low Spender B -2748.35 13066.21 10317.86 No Yes No Rtl w/o Enr 21.34 16.5 369.2 High Spender T 74.80 924.80 999.59 Yes No Yes Free Flight Insurance 32.72 32.71 30.67 Low Spender B -3.63 30.37 26.74 No No No Rtl w/o Enr 3822.7 299.85 455.26 Med Low Spender A -2749.41 4360.80 1611.39 Yes No No Double Miles + Free Flight Insurance 1559.27 789.68 3124.06 Med High Spender R -2517.22 2517.22 0.00 No Yes No Rtl w/o Enr 1337.97 1602.02 1133.95 Med High Spender B 419.64 1363.77 1783.40 Yes No Yes Double Miles + Free Flight Insurance 959.53 639.23 410.41 Med High Spender B 74.03 447.16 521.19 No Yes Yes No Offer 30.24 979.11 12.29 High Spender A -254.54 261.80 7.27 Yes Yes No Rtl w/o Enr 728.79 2116.29 1346.09 Med High Spender T 976.52 477.83 1454.36 Yes No Yes Rtl w/o Enr 2300.03 0 26.84 Low Spender B 393.63 799.01 1192.64 Yes No Yes No Offer 5805.92 1309.27 1696.9 Low Spender B -94.48 94.48 0.00 Yes Yes No Rtl w/o Enr 240.4 962.13 359.23 High Spender R -164.70 477.26 312.56 Yes No No Double Miles + Free Flight Insurance 86.75 322.85 563.32 Low Spender T -1229.76 2173.50 943.74 No Yes No Rtl w/o Enr 800.25 814.9 514.06 Med High Spender T -286.93 1307.52 1020.59 Yes No No No Offer 178.16 589.55 75.85 Med Low Spender A 2667.40 2385.34 5052.73 Yes Yes Yes No Offer 680.09 1022.17 377.25 Med High Spender A -744.78 1058.45 313.67 Yes Yes No Double Miles + Free Flight Insurance 104.38 107.66 191.36 Med High Spender B -46.28 64.49 18.21 No Yes No Double Miles + Free Flight Insurance 1625.12 922.21 2562.52 Med Low Spender A -626.63 2630.54 2003.91 No Yes No Free Flight Insurance 567.4 2828.98 6384.19 Med High Spender B 218.95 593.22 812.17 No No Yes Rtl w/o Enr 4128.71 1951.08 1280.24 Med Low Spender B -1017.07 2054.84 1037.77 Yes No No Rtl w/o Enr 2263.01 2188.75 2828.44 Med Low Spender T -704.10 2474.64 1770.54 Yes No No No Offer 2034.36 1171.59 1244.08 Med High Spender A -3723.57 3843.30 119.74 Yes Yes No No Offer 0 0 0 Average Spender A -10.85 35.02 24.16 Yes Yes No No Offer 1021.12 1449.7 1251.8 Med High Spender T -2087.94 3971.96 1884.02 Yes Yes No Double Miles + Free Flight Insurance 4378.53 2284.82 3337.81 Med Low Spender B -2502.35 4446.16 1943.82 No Yes No No Offer 2214.27 4534.01 3119.79 Low Spender A 405.85 2986.68 3392.53 Yes Yes Yes Rtl w/o Enr 2759.59 6262.43 9049.45 Low Spender B -3848.13 5574.98 1726.85 Yes No No Rtl w/o Enr 261.18 300.48 259.9 Med Low Spender A 84.30 354.87 439.18 Yes No Yes Free Flight Insurance 3979.82 3706.03 3794.13 Med Low Spender B 499.30 4212.13 4711.43 No No Yes Double Miles + Free Flight Insurance 0 0 0 High Spender R 143.04 0.00 143.04 No Yes Yes Rtl w/o Enr 1342.51 3548.46 1756.14 Med Low Spender B -1832.05 2232.85 400.80 Yes No No Free Flight Insurance 1075.93 1265.31 815.77 Med High Spender A -224.88 1350.03 1125.15 No No No Free Flight Insurance 2463.88 1148.41 1841.37 Med Low Spender A -461.02 2985.50 2524.48 No No No Free Flight Insurance 279.96 664.12 684.04 Med High Spender R 2345.19 581.81 2926.99 No No Yes Free Flight Insurance 3662.52 346.42 4145.22 Med Low Spender A 2527.99 1777.21 4305.20 No No Yes Free Flight Insurance 42.12 463.75 102.99 Low Spender T -684.86 1002.54 317.68 No No No Double Miles + Free Flight Insurance 1149.87 2202.79 894.29 Med Low Spender B 443.82 827.21 1271.03 No Yes Yes Free Flight Insurance 209.92 635.86 306.33 Med High Spender T -200.41 228.41 28.00 No No No No Offer 24.67 0 1872.99 High Spender T -3591.45 4639.53 1048.08 Yes Yes No No Offer 33.67 3.9 32.58 Low Spender B -1.50 1.36 -0.14 Yes Yes No Double Miles + Free Flight Insurance 3301.73 492.81 1935.64 Average Spender R -253.50 538.12 284.62 No Yes No No Offer 2604.11 3911.22 4558.66 Low Spender T -5964.78 9964.29 3999.51 Yes Yes No Rtl w/o Enr 2574.91 2176.53 3488.49 Low Spender A 2442.21 3817.49 6259.70 Yes No Yes Free Flight Insurance 1003.94 1191.48 106.74 Average Spender T 2.81 754.22 757.02 No No Yes Double Miles + Free Flight Insurance 1555.98 959.74 1283.14 Med High Spender A -75.41 1133.47 1058.06 No Yes No No Offer 2329.45 1645.45 274.46 Med Low Spender A 472.09 383.42 855.51 Yes Yes Yes Free Flight Insurance 0 0 0 Med High Spender B -90.25 111.83 21.58 No No No No Offer 368.27 50.6 33569.85 Low Spender B -6698.33 17983.72 11285.39 Yes Yes No Double Miles + Free Flight Insurance 8346.02 3708.33 6185.4 Low Spender B -2508.66 3397.82 889.17 No Yes No No Offer 288.91 298.25 127.36 Average Spender T -304.02 667.08 363.05 Yes Yes No Free Flight Insurance 0 0 0 High Spender R -45.00 45.00 0.00 No No No No Offer 566.2 719.78 758.23 Med High Spender T 271.23 664.22 935.46 Yes Yes Yes Double Miles + Free Flight Insurance 1073.54 293.06 239.43 High Spender T 38.35 158.98 197.33 No Yes Yes Double Miles + Free Flight Insurance 98.21 391.19 133.1 High Spender R 432.66 310.30 742.96 No Yes Yes Double Miles + Free Flight Insurance 9710.96 467.55 4231.65 Low Spender T -6403.79 7018.55 614.76 No Yes No No Offer 0 0 104.66 Med High Spender B -582.00 886.15 304.15 Yes Yes No Rtl w/o Enr 275.5 319.68 260.53 High Spender A 22.38 367.49 389.87 Yes No Yes Free Flight Insurance 5043.3 1982.32 1621.24 Low Spender A -560.04 1671.07 1111.04 No No No No Offer 49.3 708.2 22.42 Med Low Spender A -377.01 661.00 283.99 Yes Yes No Free Flight Insurance 1696.47 1328.59 49.48 Med High Spender A 1218.28 978.55 2196.84 No No Yes Double Miles + Free Flight Insurance 1763.96 532.89 303.87 High Spender A 405.36 1270.85 1676.21 No Yes Yes Double Miles + Free Flight Insurance 1028.57 1261.11 1209.82 Med High Spender A 204.01 1533.19 1737.21 No Yes Yes Free Flight Insurance 404 350 0 Low Spender B 0.00 0.00 0.00 No No No No Offer 9200.82 3944.43 1950.1 Low Spender T 358.90 2970.73 3329.63 Yes Yes Yes Rtl w/o Enr 2598.53 5783.45 3465.33 Low Spender A 1075.28 4306.23 5381.51 Yes No Yes Free Flight Insurance 65.96 669.09 542.91 High Spender T 105.51 584.47 689.98 No No Yes